Lay’s offering $1 million via Facebook to the best new potato chip recipe

(Today In Tech)-Lay's is offering a cash prize to the person who creates the best new idea for a potato chip with its "Do Us a Flavor" contest. Three finalists will see their inventions realized, then the public will decide on the best one by a vote on Facebook. The grand prize? Either $1 million or 1% of the new flavor's net sales in 2013; the winner gets to choose.

According to Ram Krishnan, vice president of marketing for Frito-Lay, the Facebook contest is the biggest promotion the company has run in its entire history. It's also the first time the food brand has taken crowd-sourced marketing to a U.S. audience. It ran the flavor contest in other nations, which led to new chips that tasted like Caesar salads, shrimp, sausage, and pickled cucumber.

The food industry has been joining the crowd-sourcing bandwagon with more and more high-profile brands. Samuel Adams, Arizona Iced Tea, and McDonald's have recently launched promotions that let customers create new tastes. It's a more corporate, incentive-based approach to crowd sourcing than the immensely popular platform Kickstarter, which has helped many independent thinkers and artists bring their dreams into reality.
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*Oh Yea, Frito Lay is kicking it up a knotch with your chip contest!

For all you creative cooks who are desperate to make a name for yourselves, this is a sure way to do it. 

So get off up your behinds and get on your cooking grind and crank out the best chip recipe America and Frito Lay has ever seen.*

www.facebook.com/lays
http://www.fritolay.com/



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